Archive - The Author Stack

“If I needed $1,000, I could always…”

Why Every Writer Needs a Reliable Revenue Trigger

4 hrs ago •

Russell Nohelty

How each Author Ecosystem writes to market

...and why you're probably doing it wrong.

24 hrs ago •

Russell Nohelty

Wannabe Press Income Report - Q2 - 2025

If you want to burn down your company, then do I have an income report for you.

Aug 13 •

Russell Nohelty

The secrets behind $10k Secrets

We ran an experiment starting a new publication on Substack and using a new book as a lead magnet. Here are all the details about how it went, and how I…

Aug 11 •

Russell Nohelty

Mastering email with Shiv Chibber from Kit

Learn how I built a high-converting email system that runs on autopilot, nurtures new readers, and drives consistent book sales.

Aug 8 •

Russell Nohelty

and

Rev up your inciting incident with the Enneagram

Align your main character's journey with their personality type to unlock a deep resonance between your readers and your story.

Aug 6 •

Russell Nohelty

and

My Google Search Console monthly stats

...and how to do this yourself to help your growth with less than an hour of growth.

Aug 5 •

Russell Nohelty

How I lit $28,000 on fire with ads, and what it taught me about building a sustainable author business

I tried to scale a working newsletter with paid ads, and found out the hard way that growth without strategy burns fast.

Aug 4 •

Russell Nohelty

The Hapitalist launch sequence

Is it weird to make a post about the launch sequence I used to attract members to Hapitalist and make it available only to Hapitalist members? Probably…

Aug 3 •

Russell Nohelty

July 2025

The power of the cult-hit author

I'd rather be a cool underground hit than a famous bestseller any day of the week.

Jul 30 •

Johnny B. Truant

Rating popular Substack strategies

Honest takes on real Substack growth strategies. Russell Nohelty & Erin Shetron break down what actually works, what burns you out, and how to grow…

Jul 23 •

Russell Nohelty

and

How to Build a World Class Substack in 2025 with Claire Venus

How modern creators are using Substack to build sustainable, reader-first businesses without relying on algorithms or burnout tactics.

Jul 18 •

Russell Nohelty

and

Claire Venus ✨

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