The Author Stack

The Author Stack

Home
Podcast
Archive
Consulting
Resources
Start here
How to successfully repurpose your book into new formats
Unlock the potential of your book by transforming it into multiple formats, reaching new audiences, and maximizing its impact with these proven…
 • 
Russell Nohelty
4
Is churn quietly killing your Author Business?
A clear-eyed look at audience churn for authors—why it happens, why it’s normal, and how to build an ecosystem that outpaces it.
 • 
Russell Nohelty
11
How to Build a Book Marketing Stack Without Hiring Consultants (or Losing Your Mind)
A practical guide to book marketing in the age of AI
 • 
Russell Nohelty
 and 
Florin
6
The Hidden Danger of Hyperproductivity: How I Sabotaged Myself With Action
An honest look at how launching too many products too fast sabotaged my business and how slowing down, simplifying, and focusing on what matters rebuilt…
 • 
Russell Nohelty
13

May 2025

Breaching the trust thermocline
Better understand how to avoid the trust thermocline, a gradual erosion of reader trust, by maintaining consistent communication, engagement, and…
 • 
Russell Nohelty
8
The Future of Direct Sales and Author Ownership with Monica Leonelle and Greg Keogh from Curios
Discover how indie authors can future-proof their careers with direct sales, own their reader relationships, and thrive outside traditional publishing…
 • 
Russell Nohelty
, 
Monica Leonelle
, and 
Greg Keogh
Money as means or money as ends?
Discover how authors can balance creative integrity and financial success by understanding the difference between using money as a means versus an end.
 • 
Russell Nohelty
6
How can other people like my writing if I don’t even like myself?
A recording from Russell Nohelty's live video
 • 
Russell Nohelty
How to Get Actual Feedback from Beta Readers (Not Just 'I Loved It!')
Say goodbye to 'It was nice' and hello to detailed, chapter-by-chapter insights. Finally, a process that turns your beta readers into your secret…
 • 
Russell Nohelty
 and 
Evan Gow
5
Introduction
I’ve written a lot of books, but this one didn’t come out of a passion project or a sudden bolt of creative lightning.
 • 
Russell Nohelty
CHAPTER 1 The Desert Ecosystem
Efficiency as a Strategy. You’ve probably heard this story: Author goes from zero to six figures in less than a year. They publish a book every six…
 • 
Russell Nohelty
CHAPTER 2 The Grassland Ecosystem
Owning the Conversation Through Depth. They didn’t get famous overnight. They didn’t spike a viral launch. But it feels like they’ve always been there…
 • 
Russell Nohelty
© 2025 Russell Nohelty
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture