Inefficiency is the real flex

Reclaiming time in a hyper-efficient world

Hi,

Somewhere along the line, we got tricked into believing that efficiency equals success.

We started to believe that the person with the fullest calendar, highest productivity metrics, and shortest email response time is the one who’s winning.

We began treating our lives like machines with every second accounted for, every task tracked, and every outcome optimized.

This was supposed to make life easier and better…

…and yet, we’re exhausted, unhappy, and worst of all, we’re still broke despite running faster and faster on the hamster wheel for years. “Gurus” have been telling us all along that time=money, but what if the real flex isn’t doing more, faster, better?

What if the most radical thing you can do today is take a nap at 2 pm, go see a movie in the middle of the week, or sit quietly with a cup of tea doing absolutely nothing productive?

In a world addicted to hyper-efficiency, choosing deliberate inefficiency is a power move.

This is something aristocrats have known for centuries. …