The exact email sequence for our October 🦄Hapitalist🦄 launch

There's analysis here, too, which you might find relevant.

Hi,

This is the second launch for Hapitalist. If you want to check out the first sequence, you can do so here.

Originally, my plan was to launch Hapitalist again with a webinar in November. However, since we moved the Plotdrive Craft Con summit to November 17-20, I didn’t want to launch two things so close together.

I could have just binned it, but I also felt like I had to do this launch for reasons I will get into later.

So, I had “no choice” but to pull this launch forward to October pretty quickly. In fact, I made the decision on Sunday night and launched it on Tuesday. There was literally no other good choice for dates given my promotion schedule for the rest of the year.

That meant I didn’t really have time to write a whole sequence from scratch. I just didn’t have the brain space. Luckily, I’ve been talking about the values found inside Hapitalist for a long time, and my philosophy of memberships even longer.

All of the elements existed, I just had to pull them together.

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