Hi,
Going through my notes, it seems like I first had the idea for Hapitalist in December 2024.
I remember talking about it with my ex-business partner in person, and I thought I did that at either NINC or 20books/Author Nation in 2024, but it must have been at one of the mastermind events in NOLA we did in early 2025.
Hapitalist officially launched in July 2025, and this challenge ran in December 2025. I had two launch sequences before this one that helped me hone in on the message.
In the middle of that second launch, I went to Author Nation and hosted a live breakthrough session, which meant I needed to teach the system before people working inside it. Since a session takes 40 minutes, that meant I had to keep it under 20 minutes at most.
It’s not easy to keep me to a time limit, but you can see the whole presentation here.
After putting that presentation together, I was able to write this article about the path of least friction, which unlocked something in me, and led to this cha…