The Author Stack
The Author Stack
[SPECIAL ARCHIVE EPISODE] The first embers of Writer MBA with Monica Leonelle

[SPECIAL ARCHIVE EPISODE] The first embers of Writer MBA with Monica Leonelle


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Since this episode, Monica became my business partner in Writer MBA, but this was our first conversation many years ago, and the start of our friendship.

Monica Leonelle is a force of nature. I heard about her before I ever booked her on the show, and then I kept hearing about her well after I booked her. She’s an author and speaker. She writes fiction and non-fiction books, but it probably best known for her Growth Hacking for Storytellers series, one that I was told to buy over and over again in the past couple of months.

Here’s a bio, straight from her site,

Monica Leonelle was born in Germany and spent her childhood jet-setting around the world with her American parents. Her travels include most of the United States and Europe, as well as Guam, Japan, South Korea, Australia, and the Philippines.

She started publishing independently in 2009 and has since published over half a million words of fiction spread across four series, SocialpunkWaters Dark and DeepEmma + Elsie, and Stars and Shadows. In 2014, she published 8 books and one short story.

She writes about indie publishing at Her most recent non-fiction book, Write Better, Faster, has earned raving reviews from the independent publishing community for going deeper than anyone else into the topic of writing speed. She currently averages around 3,000 words per hour and writes 25,000+ words per week (most weeks).

Before becoming an independent author, Monica led digital marketing efforts at Inc. 100 companies like Hansen’s Natural and Braintree.

Monica is a lifetime member of Sigma Pi Sigma honor fraternity and was a 2007 Chicago Business Fellow, graduating with an MBA from the Chicago Booth School of Business at 25 years old. She holds a Bachelor of Science in Computer Science with a minor in Physics from Truman State University.

She’s been an avid blogger of marketing and business trends since 2007. Her ideas have been featured in AdAgeThe Huffington Post, the AMEX OpenForum, GigaOmMashableSocial Media Today, and the Christian Science Monitor. In 2009, she was named one of the top 25 Tweeters in the city of Chicago by ChicagoNow, a subsidiary of the Chicago Tribune.

Listen to this episode if you want to learn:

  • How to get in alignment with your audience

  • How to win the CPC game

  • How to protect yourself from rising ad costs

  • How to build a value ladder

  • Why writing is marketing

And so much more.

The Author Stack
The Author Stack
Helping create a sustainable path forward for authors to build businesses that allow them to thrive and lives that light them up inside.