🎯 What is 10K Secrets?
10K Secrets is a collaboration between Write, Build, Scale and The Author Stack.
It's a newsletter (and a free book) designed to help creators learn how to consistently hit $10K months.
The book features 14 successful creators, each sharing one strategy that helped them build a $10K month.
You can get the book free by subscribing at 10ksecrets.substack.com.
Key idea: A six-figure business is built one $10K month at a time.
🛠 Yana’s Strategy for Scaling Newsletters
Yana shared her specific framework for scaling newsletters to $10K/month, focusing on:
Automations: Setting up backend systems to nurture and upsell subscribers without constant manual effort.
Audience Growth: Growing the free subscriber list first, ensuring a strong and loyal base.
Conversions: Turning free subscribers into paying subscribers using strategic sequences.
Upsells: Offering digital products, mid-tier packages, and high-end offers like coaching programs.
Building Ladders: Creating an intentional journey from a free signup → low-ticket offer → premium coaching or mentorship.
📩 Is Email Still Relevant?
Philip raised a great point about the common belief that "email is dead" due to newer channels like SMS marketing.
Russell and Yana’s take:
Email is still the most powerful marketing tool for nurturing an audience.
Algorithms (social media) come and go; you own your email list.
Email creates a direct connection that’s irreplaceable compared to social media or SMS noise.
Bottom line: Email marketing is far from dead — it's foundational for sustainable creator businesses.
💡 Big Takeaways
Consistency Wins: Hitting $10K months isn’t about viral one-offs. It's about steady, strategic growth.
Own Your Audience: Focus on platforms (like newsletters) where you control the connection, not big tech.
Monetize Intentionally: Free content warms people up; real income comes from well-placed paid offers and upgrades.
You Only Need ONE Strategy: Out of the 14 strategies shared, you only need to find one that resonates and double down.
Whether you're just starting or looking to scale, the key message from this conversation is: Building a six-figure creative career starts with one solid $10K month — and you can absolutely engineer that outcome.
Ready to dive deeper?
👉 Subscribe to 10K Secrets here and grab your free book!
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