Discussion about this post

User's avatar
John Ward's avatar

Thanks, Russell. Lots of great advice again here. I use a simplistic content calendar - not as detailed as yours - which helps keep me on track for the time being.

I do have a question about the ideal customer avatars. Should we find/build a unique avatar for every product? Or an avatar that will buy all the products?

I ask as my comics and prose are often in different genres, and while I’ve developed a general pitch that connects all my, I often find it hard to sell certain products to certain people. Any thoughts on approaching this?

Expand full comment
LW's avatar

This is amazing content! Thank you! After years of generic, almost-daily SM posts, I am trying to be more intentional about my main format, posting schedule, and content in 2024.

Expand full comment
3 more comments...

No posts