"How do I market myself without feeling gross about it?"

This is the whole game, right? I mean, if we can all feel good about our marketing and we're reaching people that care about what we do, then it's easy to keep doing it forever.

Hi friends,

I saw this article on

Haley Weaver

’s charming Substack and I couldn’t stop thinking about it.

I ended up doing a whole thing because I really think this is the mindset block that’s stopping most people from making a real go at building a sustainable career. If you want more reading on this, I did two pretty epic posts you can read (along with dozens of other supporting materials throughout this publication).

How to get over your sales phobia

How to fall in love with book marketing

I hear this question all the time and it’s kind of the whole game, right? If you can figure out how to market yourself without feeling scuzzy about it, then you’ll probably have success. If you can’t, then you’ll probably be doomed to obscurity.

Yes, there are instances where you could skyrocket to success despite yourself or market yourself with no success for years, but in general there’s a strong correlation between marketing success and overall success. I know personally it was a gamechanger for me.

Once you have an audience and you can make cool things, then it’s all about buil…