There are two questions we don’t talk about much when it comes to creating a subscription. They impact how much energy you invest, how you price your offering, and how it fits into your strategy.
“so many of you are running high touchpoint, “last sale” subscriptions but pricing them like “first sale”, low touchpoint subscription.” Boom. So helpful. Thank you. That’s the danger and the temptation. We all want to be nice. We hate charging money for our work, service, time and attention but we must be really careful about that. Really appreciate this.
“so many of you are running high touchpoint, “last sale” subscriptions but pricing them like “first sale”, low touchpoint subscription.” Boom. So helpful. Thank you. That’s the danger and the temptation. We all want to be nice. We hate charging money for our work, service, time and attention but we must be really careful about that. Really appreciate this.
So important. Glad it was helpful