You’re not broken, but your author business might be

Why your author business might be broken even if you’re doing “everything right”.

Hi,

Most authors feel like they’re building a business, even when they’re standing still.

They’ve got a book on Amazon, a Substack newsletter, maybe a Ko-fi page or a few thousand TikTok followers. They’re showing up and “doing the work”.

Yet, nothing’s happening.

So, when they scroll through their feed and see other authors using the exact same tools, they think:

“Okay, I must be doing this right. I’m using all the same platforms. This should be working.”

Unfortunately, just because you’re using the same stack as someone else doesn’t mean it’s working for you.

It’s not the tool that makes the business. It’s whether that tool is doing the job it was meant to do.

If it’s not actually producing results, then it’s not contributing to the health and success of your business.

This is where most authors get stuck. They mistake presence for traction. They confuse effort for impact. They mistake a platform for a pipeline.

Every sustainable author business has:

• A discovery platform that brings in new…