You can always make more money

(Yes, really) Don't look at me like that.

Hi,

My wife thinks I’m nuts when I say this, but I truly believe you can always make more money.

And I don’t mean “work more hours” or “grind harder” or “manifest abundance” with a vision board and a mug of turmeric tea. I mean you can literally pull money out of thin air.

I do this all the time. Launch a course? Boom, money. Drop a Kickstarter? Boom, more money. Offer a consulting call, publish a book, run a Substack promo…every single one is a container for money.

The better your container, the more money it holds.

A container is anything people can buy from you.

Books, courses, consulting, subscriptions, merch, paid webinars, live events, even a signed postcard with a doodle counts if someone values it.

The moment someone gives you money, you’ve pulled that cash from the ether using your container.

• The better the container fits your audience, the more easily it fills.

• The better container you make, the more money fills that bucket.

• The more aligned that container is to your audience, the …