You build the structure for your next launch during your current launch

Most creators expect paid members and sales the minute they get started, but there's a huge flaw in their logic. Once somebody joins your ecosystem, they're still a long way from giving you money.

Hi,

Today we’re getting into launches and fandoms. To get the most out of this article, you might want to read these articles as well.

Creating a safe place for people to arrive with Kat River

Exposing Yourself For Fun and Profit

When people come to me after a poor launch, often even after gathering a big audience, I always ask this question:

How many people were around during your last launch?

If you’ve followed my work for any length of time, you have probably heard me talk about the power of the email list and building a fandom. Following that, you’ve probably gathered a lot of people from your last launch who have never seen you launch before to get excited about it.

And yet, when you hit that launch button…all you get is crickets. Then, you start feeling ways about things and me, specifically a combination of rage and shame that you can’t figure this out.

Don’t worry. You’re not bad and you’re not dumb. You just fell victim to one of the biggest misunderstandings in the game.

The people on your list between launches will see your current launch and usually get excited for you…