Yes, writing a great book people read is marketing, too

Sorry to burst your bubble, but you're not too cool for marketing just because you "only wanna write the next book". You just love a different kind of marketing.

Hi,

Lots of people tell me they hate all marketing and "only want to write the next book" which is wild because, and I know this is gonna get your dander up if you're new to this, but writing the next book is marketing.

In fact, for over a decade writing the next book was basically the only strategy that "gurus" said was valuable. The idea was simple: the more books you have, the more opportunities there are for readers to discover your work. A larger backlist increases your visibility on digital platforms, making it more likely for readers to find your books through recommendations, algorithms, or simply browsing.

Then, you either put your books in KU (Amazon exclusive) and live on page reads or you put your first book in series free to give people a taste on all platforms (Amazon, Barnes & Noble, Kobo, Google Play, etc). Every time you launch, you slam through ads and/or book a bunch of book promo site to get you in front of readers, rinse, and repeat.

That’s literally the indie stac…