Why would anybody want to work with you?

I wanted to keep this episode short and sweet, but I get so heated about the idea of collaborations that it ended up getting away from me.

Today I’m asking a simple question. Why would anybody want to work with you?

I’m constantly bombarded with questions about collaborating with people, and how to find artists to work with creators for equity/for free/for deferred payment. They tell me they have asked dozens of artists and nobody wants to work with them.

Of course they won’t. You haven’t made it appeal. You’ve given them no reason to work with you. There is nothing compelling about your business plan or sales strategy. So why would somebody want to work with you?

Now I know what you are thinking. I’m awesome. Who wouldn’t want to work with me? But when you are trying to get somebody to work on your project for free or for equity, it’s going to take more than just being awesome in order to convince them.

Now, this is a very heated and contested debate. Most creators complain that writing a…