Why I will start recommending 17-day Kickstarter campaigns (with swipeable email calendar)

I love launch emails. Launch emails are when all the time you spend on your mailing list becomes worth it.

If you stick with me to the bottom of this post, I'm going to give you my 17-day Kickstarter email strategy, but first I need to take a hard right tangent. If you just want the content calendar, then just scroll to the bottom. Otherwise, let me take you back and talk about why I think a 17-day campaign is the perfect length for most purposes, at least in the publishing space.

In January, I ran a 10-day Kickstarter for my Godsverse Chronicles universe which raised $9,935 from 264 backers.

The Godsverse is easily my most popular series, with both the Katrina Hates the Dead and Pixie Dust graphic novels making me over $100,000 in combined revenue by themselves since their launches. The Godsverse Chronicles Kickstarter was to expand the universe into novels and add 10 additional stories.

In the first week (Tuesday-Saturday) of that campaign, we raised $6,977 from 173 backers. In the last…