Why (and how) I fell back in love with advertising
How I stopped fighting and learned to fall in love with spending money on ads for my publication.
Hi friends,
Once you finish this article, the story continues here.
As a person who specializes in author growth, especially the type of free or cheap, viral growth that might take a lot of time but doesn’t cost a lot of money, I have a confession to make.
I’m tired. I’m tired of showing up on social media. I’m tired of constantly coordinating collaborations. I’m tired of spending all my time and energy thinking about how to get the next subscriber to fall in love with my publication. All of it takes up valuable energy that I could spend on writing or recovering.
Which is why I fell back in love with advertising in 2023.
Cards on the table, I’ve always run ads for other people, but last year I fell back in love with spending money on advertising for myself…and since I did I’ve seen my subscriber number go up every single day.
It’s not that I didn’t get a lot out of our advertising when I did it. I just started producing upwards of a book a month and didn’t have the funds to advertise …
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