Turning your natural writing patterns into audience growth

Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.

Hi,

I spend a lot of time on consulting calls talking people through how to get more people reading their work. Often, this is about turning subscribers into paid members, but just as often it’s about getting people to subscribe to their publication in the first place.

After talking around the issue for a little while, it almost always comes down to not knowing what their publication is about or even who it’s trying to reach in the first place.

Sometimes, people have done the work of finding a generic ICA (ideal customer avatar) and might even have “content pillars” or something similar that defines the types of things they write.

Always, 100% of the time, these two things that drive their publication, are conceptualized wrong, or are too broad to work well as a guiding light for their work. I spend a lot of time breaking down these to their base level and building them back up with clients.

This work generally comes down to three questions.

1. What are you already writing about?

Peo…