There are two levers which control every business. It’s the only two levers that matter when it comes to cash flow. Most people don’t think of cash flow when it comes to their business. They think about making more money. Unfortunately, making more money usually comes with extra expenses. People tend to raise their expenses to their income level.
If you can understand these two levers, your stress levels will diminish and you will be able to make your business sustainable.
The first of these levers is Making More Money. Every business is concerned with making more money. It’s the basis for our capitalist system. However, very few businesses know what they need to do to make more money.
For my business, I make more money whenever I release a new product to my mailing list or go to a live show. Those two ways to generate revenue account for 90% of by business. When I release a new product, my existing fans buy the product and share the product on their social feeds driving in a massive amo…
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