The Hidden Danger of Hyperproductivity: How I Sabotaged Myself With Action

An honest look at how launching too many products too fast sabotaged my business and how slowing down, simplifying, and focusing on what matters rebuilt everything.

Hi,

Most people sabotage themselves through inaction. They dream but never start. They talk but never ship. The blank page beats them. The market intimidates them, so they freeze.

That’s certainly the story we’re told, right? But what if your failure isn’t because you’re too slow… but because you’re too fast?

I didn’t sabotage myself by waiting. I sabotaged myself by launching. Relentlessly. Obsessively. Blindly. In the past 36 months, I had 31 launches. That’s nearly one launch every five weeks.

I had even more if you count relaunching things, and even more than that if you count partner launches for anthologies and the like. That looks impressive on paper. The spreadsheets were full. The calendar was packed. Revenue was coming in. I was proud.

But like…was it worth it?

If you had peeked into my world at any point during those three years, you’d think: "Wow, this person is killing it." Books finished. Courses launched. Substacks humming. A dozen products in the pipeline.

But under the …