Stop treating the symptoms of your problem

Photo by Kinga Howard on Unsplash

A cough could be the result of a cold, the flu, emphysema, tuberculosis, cancer, or any number of things. Taking cough medicine to abate the cough symptom does nothing to abate the underlying disease which is afflicting your body.

Sure, it will make you feel better in the moment, but the disease will still be festering away in the background waiting to pop its head back up and attack you again.

The same is true with your business. So often I hear people say their posts get no engagement, for instance. They try to post different things, or at different times of the day, but the truth is the engagement issue is a symptom of your audience.

Either you are talking to the wrong audience or too small an audience. However, instead of addressing the root causes of the problem, people spend hours, days, weeks, or sometimes even years fixing the presenting symptom instead of the root cause of their problems.

Worse, they throw money at the symptom, instead of the caus…