The Author Stack

The Author Stack

The Complete Creative archive [COMPLETE]

Some stats on building a platform

Russell Nohelty's avatar
Russell Nohelty
Jan 15, 2024
∙ Paid

man in black jacket walking on train station
Photo by Tim Foster on Unsplash

In November of 2017, I started a journey of scaling my writing business. I had been doing alright before then, but I wanted to have a base of readers which could withstand a $2.99 price point instead of a $40 price point.

That takes a lot more people.

I ran my first real giveaway (I had one small one before) on 11/6/17, and it got 3350 subscribers. In one week.

On that date, I had 7782 subscribers. This came from Instafreebie and Bookfunnel promotions and opened my eyes to how big a mail list could get. This was a huge amount more than I had just a few months before. On July 26, 2017, I had 2705 emails that I had accumulated painstakingly, by hand, over the previous three years.

So, in one week, I was able to gather more emails than I had gotten in the previous 3 years combined.

Between November 2017 and November 2018, I accumulated over 125,000 emails, grown my list to 50k, twice, and been able to have my biggest Kickstarter launch ever.

Currently, my last em…

User's avatar

Continue reading this post for free, courtesy of Russell Nohelty.

Or purchase a paid subscription.
© 2025 Russell Nohelty · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture