Let's say you would like to make $50,000 as a writer in order to lead a happy life. This is after expenses, which include editorial, marketing, and everything else needed to run your business. $50,000 is what goes into your personal bank account at the end of the year.
If you are lucky, you can run your business at a 50% profit margin.
This likely won't be the case if you are selling print books, which can have a profit margin as low as 5% or less, but let us say you are focused on ebooks, and you maintain a 50% profit margin.
That means for every $1 you spend, $.50 is pure profit after expenses. If you want to make $50,000, that means you need to make $100,000 because an additional $50,000 will be expenses for your business. It's really important to understand that every business has expenses, and the more you make the more you will spend.
So, you have a $100,000 goal for your business so that you can keep $50,000 for yourself.
An ebook generally sells for $3.99-$4.99. For the sake of thi…
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