Set your win condition
Align your actions with your win condition to avoid burnout and achieve long-term creative success without freaking out about doing things you like instead of spending every second "being productive".
Hiya friendo,
This is an expansion of the “Win Condition” part of my recent framework article. Since I haven’t touched on it much before, I wanted to bring it out into it’s own thing. You can find the whole framework here.
We finished conference season not too long ago, and wow was it sobering to see so many people I love and respect burned out beyond what I thought possible last time I saw them when they were already burned out beyond what I thought possible.
The exhaustion wasn’t just physical; it was emotional. We’re talking about the kind of burnout that comes from chasing a goal you’re not even sure you want anymore. Worse, it comes from never really wanting it in the first place.
Don’t get me wrong, we all wanted to be writers, maybe even influencers, but did any of us really want to own a media empire that pulled at our every last nerve every waking hour of the day (and plenty of our sleeping ones, too)?
It feels like we’re cast adrift on an ocean we never signed up to sail an…
