Raising $12,700 in 48 hours

When I launched our new campaign for our latest anthology, Cthulhu is Hard to Spell: The Terrible Twos, we were able to raise over $12,700 in 48 hours, and I thought I would talk a bit about what it took to get here.

Granted, I've had a lot of success on Kickstarter and have accumulated thousands of backers, but there's no reason why you can't use this same, or a similar strategy, with your own launches, even if you can't follow them exactly. 

If you don't have an anthology, you can still build a group of creators to help you launch, and treat them like I treat the creators on this book. 

1. Starting in January of 2020, I compiled the book, including a full build AND a preview, and sent it out to the team of creators. I told the creators, of which there were 70, to read the full build of the book so they could talk about it intelligently.

2. I put a preview of the book up on Bookfunnel, and told the creators to personally send the preview to 3-5 people who they thought would enjoy the preview a…