Newsletter growth stages

I was talking with a newsletter operator a little while ago and got to talking about newsletter stages, and places where writers get stuck in their growth journey. This is my answer.

Hi friends,

I was talking with a newsletter operator a little while ago and got to talking about newsletter stages, and places where writers get stuck in their growth journey. While I understand that not everyone even cares about growth, I think it’s important to understand data even if you make different choices.

To help aid this discussion, it’s important to bring in our Author Ecosystems framework as we talk about the levels of newsletter growth to inform our conversation. We wrote an article about this topic that explains each ecosystem’s evolution path, but I want to pull out our leveling system for this discussion.

Here are the five levels we found through our research. Please remember, these ecosystems are about marketing and sales success, so if you are not even ready to think about that kind of thing, then you would be a Level 0.

• Level 1 - Inert. Authors at this level don’t even know how to start doing things because it’s so overwhelming. They are pulled in every direction and …