My free + shipping test launch

On Tuesday I launched an offer I had been planning for a while.

It's a free + shipping offer for one of my overstocked books. I'm used to burning through about 2,000 books a year at least at conventions.

Even taking into account running four Kickstarter campaigns in 2020, there was NO WAY I was going to get close to that this year without shows.

I have roughly 7,000 books in my garage, and I generally get about 2,000-3,000 new books a year. I rely on outgoing Kickstarters and conventions to keep my inventory at a manageable level.

Specifically, I was going to use 2020 to burn through inventory on Pixie Dust, which is overstocked by about 500-600 units. I expected to have about 1/4-1/2 a palette left of it by the end of this year, and I had a full palette left, which is no good.

That palette is taking up space I desperately need for new books.

Luckily, I have been studying marketing for a long time, and I knew there was a specific offer called a free + shipping offer that a lot of marketing …