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“If I needed $1,000, I could always…”

Why Every Writer Needs a Reliable Revenue Trigger

Russell Nohelty's avatar
Russell Nohelty
Aug 18, 2025
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“If I needed $1,000, I could always…”
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Hi,

It starts with the gut punch of an unexpected bill.

Your car breaks down. A medical bill hits. Rent spikes. Or maybe it’s just that your book sales dried up unexpectedly this month. You open your bank account and stare at a balance that wouldn't cover a trip to Taco Bell, let alone real life.

42% of people don’t have an emergency fund and couldn’t cover a $1,000 emergency bill that comes up.

2025 has been a year that won’t stop taking from me. First, I lost my biggest client. Then, I shuttered a company responsible for half my revenue. Then, I had to spend $8,000 getting all the pipes under my house fixed. Then, my car fell apart and now I need a new one, only to find out that I still need a new dishwasher.

2021 was the last year that felt like it took everything from me, and yet through it all, I always came back to one idea.

I can always make more money.

Since I started doing this work, I always had a trigger I could press to magically make another $1,000-$5,000 when I was short.

…

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