If you make it long enough in this business, cons will be a big part of your life. We make 90% of our income at cons, and the bigger the con the more we make.
However, big cons mean more responsibility and more chance to be lost in the shuffle. So it’s even more important to be vigilant with your marketing. It’s so easy to be looked over at San Diego that if you don’t have a good strategy to stand out above the heard it could be a horrible investment for you.
I don’t want that to happen to you, so here is a list of my top ten tips for marketing yourself at a big con. This is social media heavy, but that’s my main strategy and it should be yours too.
1. Create a new avatar for your social media page
With every big con there comes a lot of imagery you can search for online to make a good avatar. A good avatar image is square, says the name of the con, and has a nice sized space to list your location and brand your avatar. This is the one we are using for SDCC.
You can see that the titl…
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