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How changing targets can affect ad costs - A case study

In this lesson, I take you through a real world case study of a recent ad campaign to show you how changing your targets can drastically change how much you pay per ad.

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The Author Stack
Create Profitable Facebook Ads
Understand your customer journey, craft ads that people want to see, and make a profit off your ads. I've taken lots of Facebook courses in my life and spent thousands of dollars on failed Facebook ad campaigns before I finally figured out how to make them work for me, and now I'm bringing that knowledge to you. This course was created years ago, but it's in general still relevant (though the interface has changed)