[DIGEST] My bet...

Your weekly stackable roundup

Hi friends,

My bet as a creative has always been pretty simple:

I am not lucky enough to make one thing and make it blow up and become massively successful. I am good enough, though, to make many different things and have a few of them make a splash based on the sheer volume of my material alone.

I know other creatives who have doubled down on one single project, or universe, and ridden it until the project paid off. In some cases, it has, but in many more cases, well, they end up working for years on a project that didn't move their career forward.

My bet is the opposite of theirs. I believe that with enough projects out in the public zeitgeist, some are bound to catch fire. Even if I don't know which ones will ignite, I know the odds are on my side if I keep making new things. 

Additionally, I am smart enough to figure out how to bring people to my work and determined enough to keep at it even when everybody else gives up.

My job, then, has always been to make the most high-quality thing…