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Craft+Commerce lessons

What I learned from going to my first general business conference after attending 200+ publishing events in my career.

Russell Nohelty's avatar
Russell Nohelty
Jun 19, 2024
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I just finished going back over my notes from Convertkit’s Craft+Commerce conference in Boise, and some of the things I learned there blew my mind. Other things were good refreshers on things I forgot.

I’ve never been to a general business conference before. All of my conference experience is in the publishing industry where there are only a couple business models, so it was eye opening to be around people running their businesses so many different ways.

I thought you might like to see my unedited top takeaways from the conference. These are pretty much unedited, except for taking out any curses and doodles.

  1. Everyone is working too hard. Whether it was a three-figure or seven figure creator, the one thing I learned across the board was everyone in every part of the creator economy is working too hard. Most of them were working 12-16 hours a day. Even though I felt like a fraud only making $30k a month compared to a lot of people making $100k+/mo, I am so underleveraged with so much ti…

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