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Charting your writing success path from style to scale

Discover the step-by-step journey to grow your creative career. Learn how to develop your unique style, find your voice, build a platform, and scale your work sustainably while reaching the right audi

Russell Nohelty's avatar
Russell Nohelty
Jan 29, 2025
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Hi,

Creators often ask me what they should be doing to grow their publication, and that is a really, really tricky question to answer, because it kind of relies on how much work you’ve done before this point. Growth isn’t a one-size-fits-all solution; it’s a journey, and your starting point is unique to your experience.

Before I even started my first blog, I had written 10+ screenplays and directed a movie. Before I started my Substack, I had close to 15 years' experience blogging and podcasting.

Some people will come to this work with an MFA in creative writing and others haven’t done much more than write Facebook posts. So, I’ve outlined the stages I think people need to go through in order to grow sustainably and consistently.

Not all of you will start in the same place, and just because you’ve been doing things for a while, doesn’t mean you’ve been doing it with intention. You might have been writing every day for months, but without varying your styles you aren’t going to get far.

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