Build that Kickstarter Buzz

I can't believe it's been a year since I've run a Kickstarter. Our first Kickstarter actually launched this company and helped us release five books in 2015. 

Even though we hit 150% of our goal for Ichabod, our goals this year are much more ambitious. In order to hit them we've put together a MASSIVE marketing effort this year. I mean massive for us, not massive for McDonald's.

How are we doing it? 

It's important to note that all this starts MONTHS before the Kickstarter launches, and ramps up slowly as you get closer to the day. So your ad spend should be higher right before and during the kickstarter than it was months before. However, it still needs to be there continuously.

1 - Word of mouth. We start on our own Facebook and twitter channels, talking about the book, why it's awesome, and why we need the help of our community. Last year this was our best way to get funding, and we have no doubt that it will be similar this year. 

2 - Find press resources. I'm not one for doing press r…