Break through a ceiling. Turn it into a floor.

How authors move to the next level by finding structural weakpoints, focusing energy strategically, and stabilizing long-term success.

Hi,

When I first started my career, everything felt exponential.

Every show I tabled at, I met more people. Every book I put out, I doubled my readers. Every launch seemed bigger than the last. It was a rush.

And like most new authors, I assumed the curve would just keep going up forever.

Spoiler: it doesn’t.

Eventually, I started seeing the same people at shows, and now I was a known commodity. People had made opinions about me, and many of them not positive.

Yes, I could level up my shows to reach new markets, but eventually if you’re doing the biggest show in a market, then you essentially cap out at the people you can meet there.

You can still work hard. You can still put out books. You can still post on social media, buy ads, do all the things. But the returns flatten out. What used to be exponential suddenly becomes logarithmic. The curve bends, and you hit a ceiling.

And when you’re in it, it feels awful. You start asking yourself: “Why isn’t this working anymore? What am I doing wr…