Big audiences are built with advertising

Photo by Tânia Mousinho on Unsplash

Almost all big audiences are built with advertising of some kind. I'm talking about big, engaged audiences here. If you are waiting for somebody else to bless you with virality, then you'll probably be waiting forever.

Honestly, the number of people who have grown a huge fanbase organically might as well be zero. I know this is the proverbial third rail of building a creative business. All artists think they should be able to grow organically or it doesn't count, but organic growth takes time, and eventually, it either tapers off or explodes, and 999,999 times out of a million, it tapers off.

There is a saying "The person who can spend the most on marketing wins."

Part of that is because everybody else is waiting to be blessed from some all-powerful algorithm.

Yes, it is possible to build and monetize a nice fanbase without advertising.

Some say I have done so, but even though I didn't start spending a significant amount on Facebook ads until 2018, I spen…