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Are you finding arbitrage or building arbitrage?
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Are you finding arbitrage or building arbitrage?

How can you create better opportunities for your business without burning out through taking advantage of arbitrage?

Russell Nohelty's avatar
Russell Nohelty
Apr 03, 2024
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Hi friends,

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Photo by Natasha Brazil on Unsplash

When I first started building my career in earnest, Gary Vee was using the term “attention arbitrage” to explain what people needed to be concerned with in the then-nascent creator economy.

Attention arbitrage, a concept both simple and powerful, is becoming an essential tool in the toolbox of modern marketers.

This article explores how attention arbitrage is applied in different contexts and how it can be used by SMEs to create value and meaningfully connect with their customers.

The term "Arbitrage" is often associated with the financial world, where it involves taking advantage of a price difference on a financial product across different markets to create additional f…

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