Tip #1: Start Kickstarter planning early.
You should be building your audience for at least three months before you launch a campaign. You can’t be successful in crowdfunding without a crowd.
That means showing off your project, starting a Facebook group, beefing up your social media presence, making press contacts, and building a newsletter.
The more time you have to build your network and prep them for a Kickstarter project that’s coming, the more likely they will be to back your campaign when it’s time.
Tip #2: Send individual thank you notes to backers.
When somebody gives you their hard earned money, it is only polite to say thank you. It’s easy for us to treat our backers as money, but they are humans and adding the human touch will improve your connection.
On top of being the right thing to do, it will also stem the loss of backers toward the middle of your campaign because you are making a connection.
Tip #3: Stretch goals should always make your core Kickstarter product better.
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