12 lessons from launching four Kickstarters in a year

In September of 2016, I wrapped up my fourth Kickstarter campaign in 12 months. Katrina Hates the Dead ran from September until October 2015. Then My Father Didn’t Kill Himself ran from February to March 2016. Then I Can’t Stop Tooting: A Love Story ran from April to May 2016. Finally, Spaceship Broken, Needs Repairs ran from August 2016 to September 2016.

Along the way, we also launched Gherkin Boy and the Dollar of Destiny activity book without Kickstarter, but for the most part all our launches this year have involved a Kickstarter, and I learned a lot.

So what lessons did I take away from four Kickstarter in one year?

You better be sure you have an audience who likes you and will buy your stuff before you plan a Kickstarter every quarter.

There’s a big difference between putting together one book a year on Kickstarter and doing multiple books a year. When you are doing one book, you can get a lot more money raised because this is your only book. However, if you are doing a bunch of bo…